Partners to California's SMBs

Hands-on research and analytics built for SMBs.

We work with owners to find out what's holding the business back and what to do about it.

Your own research and analytics team

Small and mid-sized businesses carry California's economy. They deserve the best tools and support available today. Our approach is hands-on. We work alongside the people who know the business best.

A good time to reach out

It's usually a good time when your cash flow is steady and:

Growth feels like it has stalled
You want to know which levers can grow your revenue
You want to understand your customers better
You want to learn how to use AI and technology in your business
You want to know what tools are out there to help you grow
You're thinking about selling and want to see how a buyer would look at your business before you hire a broker

Thinking about what comes next?

If you have spent years building something you are proud of, deciding what comes next is not a small thing. The name on the door, the people who work there, and the customers who count on you all carry forward.

Not every owner is ready to sell today. We are glad to get to know you early. We can help you see how a buyer would look at your business and get it ready, well before you talk to a broker.

How it works

We take the time to understand your business before we suggest anything.

1
Free intro call
You tell us about your business and what's on your mind. The first call is free. If it feels like a good fit, we'll talk about what working together would look like and what it costs.
2
Time with you in person
We spend a couple of days with you at your business, learning how things really work. This part is paid, and we'll agree on the cost with you before we start.
3
What we found
We come back and walk you through what we learned, in plain terms.
4
Next steps
We help you through what comes next.

What next steps can look like

Clarity

Sometimes knowing what's going on is enough. You know what to do.

A clear plan

A new tool, better processes, a social media plan, or a new way to reach customers.

More support

Capital, technology, or a strategic investor. We invest our own capital, time, and expertise in businesses. When we're not the right fit, we help you find the right people.

About me

Hi, I'm Rey. I run Rey Eda LLC.

I've spent more than eight years in corporate research at Meta and Netflix. Before that I worked in academia, including at a small nonprofit research organization and in the bio sciences. Along the way I earned an MS in Human Computer Interaction from Georgia Tech and an MBA from Harvard Business School.

That mix of research, technology, and strategy is what I bring to every business we work with.

Our team

We are a small team of operators. We've spent our careers in technology, business operations, and strategy.

Every business is different, so we keep our client list small. Each year we work with a handful of owners where we can make a real difference you can measure.

We're not private equity, and we're not consultants. We show up, learn how your business works, and become part of your team until you don't need us.

Our advisors

Our advisory group is made up of operators and investors. They help us test our thinking and bring real experience to the problems our clients face.

Let's talk about your business

The first call is free. Tell us a little about you and we'll set up a time.